George is a passionate traveller, entrepreneur, and media innovator who has explored over 100 countries across seven continents. With a career spanning the travel, media, and technology sectors, he has built and led businesses on a global scale. He co-founded AI Business, transforming it into the world’s leading AI media, exhibitions, and research platform before its acquisition by a multinational. In 2020, George brought his entrepreneurial vision to Wanderlust, Europe’s oldest independent travel magazine, uniting his business expertise with his lifelong passion for travel. Under his leadership, Wanderlust has undergone a bold transformation, drastically expanding its global reach through new editorial tentpoles, embracing digital innovation, and launching pioneering initiatives such as Wanderlust MetaTravel, a world first in travel media. At Wanderlust, George is hoping to redefine what travel media can be; his aim is to inspire people to see the world through fresh eyes, travel with curiosity and respect, and connect deeply with the places and communities they encounter.