Where protected landscapes, award-winning ecotourism, small-scale adventures and genuine human connection await…
Words by Tracey Davies
Golden beaches, wildlife-filled waterways and friendly communities, Martin County on the Treasure Coast offers a slice of real Florida. While easy to reach (less than a three-hour drive from Orlando and just over two hours by car from Miami), secret Martin County offers a side of Florida that few expect to find. Here, authenticity isn’t found by an algorithm, it’s a chance to silence notifications and reconnect with the real world. A human-powered paradise, where AI stands for Authentic Interactions, Appetising Indulgences and Alluring Invitations.
Background photography: Clint Johnston
They say the people make the place — and nowhere is that truer than in Martin County. Here, people are the real deal – the fishermen, the birders, the biologists, the rangers – those who know these waterways like old friends and love to share it. Visit Hobe Sound Nature Center, where rangers run free programmes like alligator encounters, night tours and nature camps.
Life moves at an easy, unhurried pace in Martin County. Lace up your hiking boots and follow local guides along the trails of Jonathan Dickinson State Park, where stories of resilient ecosystems unwind around Florida’s last wild river. Hire kayaks from a local outfitter like Feet Wet Adventures at the newly renovated Hutchinson Island Marina to explore the Indian River Lagoon, watching manatees play in the shallows as ospreys soar overhead. Meet local wildlife species during a visit to the Hobe Sound Nature Center or enjoy birdwatching at the Nathaniel P. Reed Hobe Sound National Wildlife Refuge. You can also lend a hand on a free coastal clean-up with their team of volunteers.
For a truly immersive experience, join an Explore Natural Martin eco-tour which has Leave No Trace principles at its core. Led by passionate local naturalists, these free guided tours explore Martin County’s wet and wild side from mangrove tunnels and seagrass meadows to the indigenous birdlife of the estuaries.
Background photography: Roundhouse Creative
Fresh-caught yellowfin, wahoo, and stone crab – if there’s one thing Floridians know about, it’s good seafood. Sandwiched between the Atlantic Ocean and the farmlands of central Florida, Martin County is blessed with an abundance of fresh produce from mahi-mahi to mangoes. Try freshly squeezed sugarcane juice from Market on Main in Stuart every Sunday or pick up artisan breads and handmade cheese at the Hobe Sound Farmers’ Market, held each weekend.
A pioneer of agritourism in the region is Kai-Kai Farm in Indiantown, which grows acres of fresh produce and hosts weekly markets and chef-led farm-to-fork dinners. Local restaurants love to champion the farm- (and ocean) to-table concept, whether you want steamed Alaskan snow crab from Gettin’ Crabby or local heirloom tomatoes and roasted beets in Colab Kitchen in Stuart.
And there’s no better way to find Florida’s finest brews than on the Treasure Coast Wine, Ale and Spirits Trail. Sample beers from local craft breweries like Frazier Creek Brewing and Distilling Company, which was voted Best New Brewery 2025 by USA Today, and Ocean Republic, Stuart’s first independent craft brewery, which flavours its beers with citrus and local wild honey.
Background photography: Discover Martin County
Home to one of Florida’s most abundant art scenes, creativity runs as deep as the waterways in Martin County, especially in Stuart, a historic town on the St Lucie River that was once named ‘America’s Happiest Seaside Town’. Bursting with ‘Old Florida’ charm, it is renowned for its long and lauded arts heritage. See this history showcased at the town’s beautiful Art Deco Court House Cultural Center and Gallery, which celebrates local artists through ever-changing exhibitions. Swing by The Creek District, Stuart’s official arts and entertainment district, where you’ll find galleries and studios entwined with craft taprooms and hip coffee shops, plus a monthly Art Walk.
Stuart is one of the first stops on the Martin County Arts and Culture Trail, a self-guided tour that links galleries, museums and historic homes across the region, including the magnificent Mansion at Tuckahoe, the former home of a Coca-Cola heiress in Jensen Beach.
Another must-see is the Elliott Museum on nearby Hutchinson Island. Named after pioneering inventor Sterling Elliott, its eclectic Americana collection covers everything from baseball memorabilia and boats to the Wheels of Change Exhibit, where more than 90 vintage cars, from a 1886 Benz to a 2009 Rolls-Royce, are on display.
Art and automobiles aside, the Lyric Theatre is Martin County’s performance hub. Built in Stuart in 1926, it still hums with jazz nights, film screenings and an ever-changing calendar of live theatre. Another highlight is the House of Refuge at Gilbert’s Bar, the oldest building in Martin County. The last remaining House of Refuge (maritime life-saving station) in Florida, this tiny museum offers an insight into life as a station keeper and houses relics from the shipwreck of the Georges Valentine.
Martin County’s creativity extends further than Stuart. In Jensen Beach, you can chat with artists at the Maple Street Art Cottages, a clutch of colourful tin-roofed homes that have been converted into artists’ studios. Elsewhere, Hobe Sound, a once-quiet beach community, blossomed in 2009 after local artists transformed its streets with a series of colourful murals.
Background photography: Christian Schaffer
Blessed with over 40,000 hectares of preserved parks, trails and coastline, Martin County’s USP is its abundant natural beauty. Promising 35km of uncrowded shores and wind-swept dunes along Florida’s Treasure Coast, Martin County is a paradise for beach lovers.
One of the most tranquil stretches is Hobe Sound, where the golden sands and shallow waters are perfect for families. It’s also home to Hobe Sound Nature Center, which offers ‘Sea Turtle Nesting Night Walks’ in June and July. Alternatively, the sands of Jensen Beach are just as appealing. The town is known as the ‘Pineapple Capital of the World’ and has a cutesy downtown brimming with restaurants, boutiques, and colourful inns.
While Martin County’s pristine, palm-fringed beaches might look like they’ve been generated by AI, there’s nothing artificial about the ospreys soaring overhead and the dolphins breaching the surf. On the south end of Hutchinson Island is Bathtub Beach, where a natural reef forms a shallow ‘tub’, perfect for snorkelling with the turtles and parrotfish. Just be sure to not touch or disturb the marine life.
Background photography: Shutterstock
Soaked in Old Florida charm, Stuart is an historic town on the St. Lucie River which proudly bears the accolade of “America’s Happiest Seaside Town”. Renowned for its beautiful heritage buildings, the Old Colorado Inn, which opened in 1914, fits right in. Spread across five pastel-hued clapboard houses, its light airy rooms and front porches with rockers feels more like a friend’s beach house than a downtown hotel.
For a toes-in-the-sand escape venture over to Jensen Beach and check-in to River Palm Cottages & Fish Camp, which offers a cluster of colourful cottages each with low-slung hammocks and private fishing docks.
To really get back to nature, consider staying in Jonathan Dickinson State Park. Moments from scenic hiking trails and the Loxahatchee River, one of Florida’s only designated Wild and Scenic Rivers, Timberline Glamping Jupiter offers luxury safari tents in the heart of the forest. A far cry from wild camping, the spacious tents come fully equipped with proper beds, fridges and coffee machines. And for a more lavish stay, book a room at the stunning Hutchinson Shores Resort & Spa in Jensen Beach, or the newly renovated Hutchinson Island Resort & Beach Villas, Golf & Marina.
In a world obsessed with “smart”, Martin County offers a chance to switch off and enjoy life in real time, whether its paddling through mangroves, chatting with chirpy locals or feasting on the freshest catch of the day – No AI Needed.
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